0:00 - 0:02: setting the scene, medieval, fairytale setting - chivalry and the concept of the man saving and protecting the woman, as in many common fairytales
0:03 - 0:04: knight smiles as he looks through telescope at princess rapunzel (we recognise her as rapunzel because of her long hair falling from the window of the tall tower) she is typically attractive, as many princesses in fairytales are described as being beautiful - an object of desire for the prince/knight. ghd saying if we buy and use the product, we will have the same effect on men.
0:05 - 0:06: knight gets on motorbike - relating to modern day (i.e: chivalry is not dead? this could happen to you in todays world, not just for romantic fairy stories) motorbike = element of danger and excitement, 'macho'.
0:07 - 0:11: jumps on motorbike, fog in the forest: he is taking risks for her. (also at 0:14 - 0:17, attacked by giant crows)
0:11 - 0:13: princess uses ghd hair straighteners in very feminine, romantic surroundings: candles, ornate mirror, perfumes on dressing table. she is also well made up and wearing a luxurious lacy dress: all this suggests that she leads a comfortable life, and that ghds are an object of luxury and desire, as she is to the knight.
0:19 - 0:21: the knight, realising the princess has gone, looks confused, leaving the princess looking smarter - appeals to women, as suggests they are the superior sex! close up of ghds as part of her handywork.
0:23 - 0:26: the knight looks out of the window and realises how the princess has tricked him: he is now in the tower, and she is on the bike (power, role reversal) - she is clever and can use her beauty and her groomed hair to manipulate men! juxtaposition of her delicate pink dress with the leather jacket and dirty bike - she does what she wants and doesn't feel she needs to stick to what people expect from her: ghd saying you can do that with their straighteners, style to be different, freedom to look how you want because they work so well..
..relating to tagline at 0:29 'you can do anything with your hair' meaning styling, but also use it for anything, to your advantage.
No comments:
Post a Comment